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Ensure your business is adapting to the evolving ways consumers search and the types of results they seek. Set your business up for success, whether searches result in clicks or no clicks.
Zero Click Searches & Google Business Profile
First, what are zero-click searches?
A zero-click search occurs when someone searches for information and finds the answer directly on the search results page (SERP) without needing to click through to any other website. In 2020, zero-click searches made up almost 65% of all Google searches, up from 50% in 2019.
It’s important to consider the differences between mobile and desktop search behavior. In 2020, zero-click searches accounted for 46.5% of desktop searches and 77.2% of mobile searches. The way people search and the types of answers they seek differ between devices.
What Role Do Google Business Profile Listings Play?
The role of Google Business Profile (GBP) listings is crucial for ensuring your business appears in relevant local searches. The amount of content on your GBP listing helps Google match your business with local search queries. Without even visiting your website, a potential customer can see the following directly on the search results page:
- Your business industry
- A description of your business
- Customer reviews and ratings
- Hours of operation
- Location proximity
- Higher in-store volume times
- Photos and more
A GBP listing allows potential customers to get a comprehensive sense of your business without needing to click through to your website. This is vital because over 90% of people engage with a business that appears on the first page of a local search. Therefore, it's important to tell a compelling story through your GBP listing.
Don't be overwhelmed; let Stratus help.
Easily update and manage your Google Business Profile listings from one central location. With the Stratus dashboard, you can conveniently track how often your business listings appear in local search results, including zero-click searches. Additionally, you'll be able to see how often these listing views turn into actions, such as calling, getting directions, or visiting your website. Enjoy the added benefits of streamlined management and insightful analytics with Stratus.
Example of the Stratus Dashboard showing a business’ Google Location insights