How to Boost Your Local Search Rankings
Local search queries, like “auto repair near me,” have significantly increased over the past few years. As consumer behavior evolves, having a strong local search presence and ranking high for relevant searches will help grow your business exposure.
Here are a few tips on how to get started and how Stratus can make it easy:
Step 1: Claim and Verify Your Google Business Profile
Ensure your Google Business Profile is claimed and verified. You can do this at google.com/business if you haven’t already.
Step 2: Complete Your Profile
Make sure your profile is complete, including:
- Accurate Business Name: This needs to be your legal business name.
- Accurate Address: This should match what is listed on your website and other online listings.
- Accurate Phone Number
- Accurate Hours of Operation
- Completed Primary Service Category and Additional Service Categories (if applicable)
Step 3: Grow and Manage Your Online Reviews
Online reviews are the second biggest factor, after an accurate listing, in determining how well your business ranks in local search. Stratus makes managing and growing your reviews simple.
- Set up customized notifications for new reviews, so you never miss a chance to respond.
- Create custom and personalized review response templates, allowing you to respond within seconds.
- Gather insights on the keywords and themes people use in their reviews.
- Get new reviews through the review invite feature by sending emails or text messages asking customers to leave a review.